Our Story
How a passion for great tea became a mission to share it with the world.
It Started with a Cup of Tea
In 2019, a trip through the tea mountains of Fujian changed everything. Meeting farmers who had been crafting tea for generations — pouring their knowledge into every leaf — we knew this was something worth sharing.
Our Guiding Principles
Direct from the Source
We work directly with small farms and cooperatives. No middlemen, no mystery blends. You know exactly where your tea comes from and who grew it.
Quality Over Quantity
We taste hundreds of teas each season and select only the ones that move us. If it doesn't make us pause and savor, it doesn't make the cut.
Honest Pricing
We pay farmers fairly and price our teas honestly. You'll find our teas are often better value than what you'd find at a big-box retailer — because there's no markup for a fancy brand.
Sustainability First
Our teas are grown using traditional methods that respect the land. Our packaging uses recycled and recyclable materials wherever possible.
Key Milestones
First sourcing trip to Fujian, China. Partnered with three family farms.
Launched online store. Began shipping to the US, UK, and Australia.
Expanded to Japanese teas. Added artisan tea ware from Tokoname, Japan.
Introduced corporate gifting program. Served 50+ companies in the first year.
Opened partnerships in Taiwan and India. Reached 10,000 happy customers.
Launched our tea subscription and expanded to the EU market.